SVG On Demand: Tracey Shaw Recounts Logistics of the WWE Network Rebrand

Whether it’s linear television or digital streaming, a lot goes into any sort of relaunch. With thousands of domestic employees and an additional number of partners working internationally, putting together the renewed WWE Network was a difficult task to manage.

At the SVG Sports OTT Forum, our Kristian Hernandez sat down with Tracey Shaw, SVP, global strategy and innovation, WWE, to discuss the company’s goal and expectations prior to the relaunch, how she herded this large workforce in the right direction, and how the three-letter corporation is faring since the project’s completion.

 

Due to the coronavirus, Wrestlemania will now be centralized in the WWE Performance Center in Orlando and has turned into a two-day event on April 4-5. For more one-on-one interviews and highlights from SVG events, visit SVG On Demand.