ENCO Appoints Shane Finch as Sales Director
ENCO has appointed Shane Finch as Sales Director, effective immediately. Reporting to ENCO President Ken Frommert, he will focus on global sales and business development across all markets and product lines, and introduce ENCO’s automated workflow innovations into new business verticals.
Finch comes to ENCO with more than 40 years in the broadcast industry, including 35 years with broadcast groups in the Midwest and Florida, where he currently resides. His experience has mainly focused on radio operations, balancing a mix of on-air personality and director-level management roles throughout his career. He later transitioned into the technology space as Vice President, Business Relations for MusicMaster, ENCO’s longtime music scheduling partner, where he spent seven successful years focused on customer relations and new business development.
Finch worked closely with the ENCO team throughout his time at MusicMaster, and took notice of ENCO’s evolution beyond studio-based automation and playout. He’s bullish about remote broadcasting for radio, emphasizing the flexibility of ENCO’s WebDAD solution for managing automated radio workflows in the cloud. He also sees value in leveraging ENCO’s many strategic supplier partnerships to customize broader workflow solutions for radio, television, and streaming.
“ENCO has long connected remote broadcasters to studio automation systems, and WebDAD extends this concept as remote broadcasting shifts from novelty to requirement,” said Finch. “Furthermore, their AI and software-driven enCaption and enTranslate systems present a springboard of new business opportunities for ENCO and its partners, with exceptional value and performance for all of our end customers.”
Finch adds that ENCO’s automated enCaption and enTranslate solutions will open ENCO to new customers, both within broadcast and emerging markets. In addition to automating closed captions for TV and live streams, he sees an opportunity to serve commercial AV customers that lack affordable options for accurate, real-time open captioning. This includes live transcriptions and translations for corporate, education, healthcare, government, and worship facilities.
“Shane’s experience with sales management and customer relations, along with his direct familiarity with ENCO’s technology and business culture, makes him a natural fit for this important role in ENCO’s continued global growth,” said Frommert. “We have always been impressed with his broadcast industry knowledge, and his customer-first mentality is a winning approach for business development in ENCO’s existing and emerging markets. We are proud to welcome Shane to the ENCO team.”