Register Now for Google Cloud’s ‘Deepen Audience Engagement in Media with Global-Scale Data and Analytics’ Webinar on July 7
Story Highlights
The direct-to-consumer shift in media is producing an explosion of data, which is fragmented across organizations. As data becomes increasingly central to driving real-time decisions around content, audience viewing experiences, and engagement, legacy data warehouses are struggling to keep up.
Join Google Cloud’s “Deepen Audience Engagement in Media with Global-Scale Data and Analytics” webinar on Tuesday, July 7 at 1:00 PM ET to learn how BigQuery and Looker can help manage data at scale and create actionable insights to drive content strategies, audience personalization and higher quality viewing experiences. Click HERE to register.
During the webinar, Customer engineers Chris Billet and Saurabh Gupta and Slalom Principal Consultant Sayantan Maiti will discuss:
- How to capture audience metrics globally with our highly scalable data warehouse, BigQuery
- How to create actionable insights, enhancing audience engagement and improving media operations with Looker
- How to build ML models to track things like real-time QoS and viewership with limited data science expertise
- How Slalom Consulting can help simplify your data warehouse migration
