Brad Rumler Joins Sequin AR as New VP of Sales

Sequin AR has appointed Brad Rumler as the company’s new Vice President of Sales. In this newly created position, Rumler will lead Sequin AR’s sales and business development efforts further into existing and new market sectors for its augmented reality and virtual production solutions, including Sequin AR’s Glimmer Virtual Control software and related service offerings. Additionally, Rumler will also help further develop and expand Sequin’s Partnership Channels.

“Brad is the ideal person to lead our sales efforts into the future, said Robert DeFranco, Sequin AR’s Co-founder and Chief Executive. “The COVID-19 pandemic has, without question, increased the need for virtual production, virtual sets, and augmented reality across multi-media platforms. We are confident that Brad’s expertise will be vital in helping our clients navigate these new technological waters, and getting these clients back into new waves of production more quickly than they may have believed possible.”

Rumler joins Sequin AR with more than 25 years of experience, primarily within the Australian, U.S., and Canadian markets, holding in-house positions with top technology companies working across the disciplines of graphics, broadcast, VFX, and IT. Prior to joining Sequin, Rumler most recently served as Vice President of Sales for Brainstorm, a real-time graphics solutions company that collaborated with global broadcasters and studios in the U.S. and Canadian markets.

“I’m thrilled to be part of the team at Sequin AR after having worked with them as a solution provider for last year’s Billboard Music Awards for Madonna’s performance which won multiple awards,” adds Rumler. “Having spent the last seven years successfully growing revenue and expanding the client base for a real-time graphics software company, I intend to position Sequin AR as the industry leader for augmented reality creative, real-time VFX production, broadcast production, system integration, and consulting services.”