Evertz Taps OTT Advisors as Advisor on ShotTracker Deal

OTT Advisors was selected by Evertz Technologies as its exclusive advisor on the recent ShotTracker $11M financing round lead by Evertz and Verizon Ventures.

In the sports and entertainment broadcast market this transaction brings together major players with Evertz, ShotTracker and Verizon. OTT Advisers believes it will lead to new revenue opportunities for entertainment and sports rights holders, as well as new revenue to the networks via a first of its kind automated stats in-game advertising platform that provides networks and sports commentators with unparalleled storytelling abilities.

“As real-time data tracking and analytics become critical components for coaches and players, instantaneous and interactive delivery powered by 5G is critical,” says Michelle McCarthy, Verizon Ventures Managing Director. “ShotTracker’s real-time sports data will transform fan experiences, athletic performance, sports broadcast and more. We’re proud to invest in a team of industry veterans as they pave the way for data capture in game play to improve all areas of the sport.”

“Combining ShotTracker’s sensor data and our DreamCatcher suite of products will enrich live productions — on-premise and cloud based — for broadcasters, leagues, teams, and fans.” says Vince Silvestri, Evertz VP of Software Systems. “We are excited to be working with the ShotTracker team to bring enhanced and personalized game experiences to fans everywhere.” Full cloud production using player tracking data across NCAA Men’s Basketball as the first market for Evertz and DD Sports to enable all powered by 5G.