NATPE’s Virtual Business of Live Sports TV Event Set for March 23

NATPE’s Virtual Business of Live Sports TV event will be held on March 23 starting at 12 noon ET/ 9 am PT.  It is the latest in a series of NATPE Virtual events that are presented monthly free of charge. The three-hour event kicks off with a keynote from Sean McManus, chairman, CBS Sports who will speak about the viability and enormous opportunities for televised live sports, worldwide.

To register, go to https://www.natpe.com/sports/attend/

Following the opening keynote will be a series of brief, but laser-focused conversations looking at one or more of the five core elements of televised live sports in 2021. Those elements are: the viewers, the sponsors, the content, the talent, and the passion of sports fans. Whether viewers watch on traditional linear tv or via a connected TV streaming device, live sports capture the attention and passion of fans, worldwide, like no other kind of programming.

No tickets? No fans in stands? No problem?  In the current environment, everyone is watching televised live sports, from anywhere…except perhaps the venue. Televised live sports are even more attractive to fans at this time when in-venue attendance is limited, if allowed at all. One of the event’s conversations is about unique ways of attracting TV viewers to live sports in 2021. It features Wyatt Hicks, the Managing Director of Digital Media at NASCAR and Miheer Walavalkar, the CEO of LiveLike.

On a similar theme, the NATPE Live Sports TV event will feature a case study about Variety Sports’ New TV Formula.  It is presented by Gavin Bridge, Senior Media Analyst at Variety.

Ray Warren, President, Telemundo Deportes, will join a panel of other programmers and streaming service providers, who discuss the benefits of distributing live sports to streaming fans everywhere.

“Show me the money” is more than a popular line form the “Jerry Maguire” movie.  It is also the common theme to the success story of live sports. In one conversation about revenues, Dade Hayes, the Business Editor at Deadline chats with Julian Mintz, Head of West & Central Brand Sales at Roku, and in another conversation John Stainer, Managing Director, North America, Nielsen Sports will share some of the latest insights about TV sports fans that are driving revenues and profitability.  There will also be a discussion on the direct correlation between live sports and sports betting, as well as a panel discussion on pay-per-view, which remains the legacy revenue stream for sports like boxing, mixed martial arts, pro wrestling, and more.

Other topics include regional sports coverage of local teams, network coverage of leagues and major events and global events like international soccer.

This is a virtual event, so each session is deigned to be quick and engaging. As a result. sessions are either 15, 20, or 30 minutes.