SVG SportsTech On Demand: Live CGI’s Gavin Douglas on How Virtual Production Enables Interactive, Addressable Content for Fans

While the 2021 NAB Show has been moved to October, the spring season will still feature a cavalcade of new product releases and groundbreaking news coming out of the broadcast technology sector. In an effort to keep the video-production community informed, SVG is hosting a series of SportsTech On Demand video interviews throughout April, May, and June with executives from the industry’s top technology vendors.

Live CGI creates virtual studios for sports producers that make their live panel shows and matches interactive and addressable to every viewer.

In this interview, Gavin Douglas, Live CGI, Head of Partnerships, discusses interactive and addressable sports media content can benefit broadcasters, how the Live CGI experience works for the viewer, how sports producers can use Live CGI to take their content to the next level.