SVG SportsTech On Demand: Maxon’s Paul Babb on The Company’s Latest Products and Goals for Serving the Sports Broadcast Market

While the 2021 NAB Show has been moved to October, the spring season will still feature a cavalcade of new product releases and groundbreaking news coming out of the broadcast technology sector. In an effort to keep the video-production community informed, SVG is hosting a series of SportsTech On Demand video interviews throughout April, May, and June with executives from the industry’s top technology vendors.

In this interview, Paul Babb, Maxon, Chief Marketing Officer / COO US Operations discusses how Maxon’s Cinema 4D interface ended up on the latest cover of Time Magazine.

In addition, he provides an overview of Maxon’s latest releases, including Cinema 4D S24, Moves by Maxon , and Redshift for Mac, as well as the company’s new corporate identity and logo.

He also delves into Maxon’s current goals for the serving the sports-production market and how the combination of Maxon, Red Giant (which it recently merged with), and Redshift (which it acquired in 2019) make for a more powerful offering for sports content creators.