SVG PLAY: ESPN, Turner Sports, Big Studios Offer Deep Dive Into the Creative Process Behind Their New NHL Graphics Packages
In this exclusive presentation from the SVG Sports Graphics Forum, creatives share their comprehensive process from the ground up
For the first time since prior to the COVID-19 outbreak, the SVG Sports Graphics Forum returned to New York City. Hosted at the Helen Mills Theater on May 24, the event brought together creative and technological leaders behind marquee sports broadcasts for a day of networking, information exchange, and idea sharing all around the rapidly-changing world of live sports graphics.
With the Draft in the rear-view and Free Agency set to kick off on Wednesday, the NHL has turned its calendar to the new year but 2021-22 was a critical year for the state of the league as it moved to a new set of broadcaster partners: ESPN and Turner Sports.
In this in-depth presentation, take an inside look at how ESPN and Turner Sports launched brand-new looks for their NHL coverage and how their respective design philosophies differed.
Jocelyne Meinert, Big Studios, Owner/Director
Tim O’Shaughnessy, ESPN, Creative Director
Lisa Rader, ESPN, Senior Designer
Jordan Shorthouse, Turner Sports, VP/Creative Director
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