SVG PLAY: As Sports Teams Evolve Into High-Volume Content Factories, Signiant Adapts To Meet Their Needs

How did the 2021 acquisition of Reach Engine change the Signiant Platform?

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Tuesday, September 6, 2022 - 7:02 am
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For the first time since prior to the COVID-19 outbreak, the SVG Sports Content Management Forum returned to New York City.  Hosted at The Westin New York at Times Square on July 27, the event brought together technological leaders from various networks and vendors for a day of networking, information exchange, and idea sharing all around topics like storage, archiving, metadata, and more.

As the fan experience becomes more personalized and interactive, sports teams are being asked to transform their media operations into high-volume content factories. The modern sports team must deliver more content to more places in more formats and do it all quickly. Clips must be delivered to the team’s social media channels and influencer communities, to the players themselves who are trying to build their own personal brands, to hundreds of screens in the venues, and beyond.

Signiant acquired Reach Engine in 2021 to bring additional capabilities to the Signiant Platform to help solve challenges exactly like this. In this case study from the 2022 SVG Sports Content Management Forum, learn what Signiant is seeing in the market and how it has packaged the necessary components into a fit-for-purpose content factory for sports teams.

Presenter:
Matt Gaede, Signiant, VP, Global Customer Acquisitions

SVG PLAY is your new home for all Sports Video Group live event and long-form video content. As an SVG member and sponsor, receive simple access to all SVG event panels, case studies, keynotes, and more all in one place. To visit SVG PLAY, CLICK HERE.

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