Qatar 2022

FIFA World Cup 2022: FIFA+ Steps Up With Highlights, In-Venue AR, Digital Collectibles

Offerings are available in 11 languages

In April, FIFA launched its FIFA+ OTT platform, a place where fans of 100 member associations can watch 40,000 live matches a year. This week, with FIFA World Cup Qatar 2022 kicking off, the OTT service, via both app and Web, is looking to connect with fans in a big way. Even those in the stadiums will be served content, including VAR replays, overcoming a major frustration point for fans in the stands, who previously would be in the dark about VAR operations.

FIFA+ offers highlights from all 64 World Cup matches.

Looking to connect with as many fans as possible, the operations team at FIFA+ prepped for the World Cup by adding tournament offerings in 11 languages.

“This is a significant moment, as we welcome the entire world to FIFA+ during the FIFA World Cup in Qatar,” says FIFA Director, Strategy, Digital and FIFA+, Charlotte Burr. “FIFA+ is set to truly change the game by providing a new blueprint for how fans enjoy their World Cup on FIFA’s channels for years to come.”

FIFA+ will also complement the tournament’s broadcasters, helping fans find their favorite team’s live games through the Where To Watch feature and sharing behind-the-scenes and original content created throughout.

FIFA+ offers an archive with more than 2,000 hours of past World Cup matches.

The completely free platform launched with a slate of original content, including an in-depth World Cup archive with every match ever recorded (more than 2,000 hours of content). There is also extensive live coverage via a live blog running non-stop, capturing the sights, sounds, atmosphere, and energy of the world’s biggest football celebration. The FIFA+ editorial team is on hand to bring photos and video from every match, the FIFA Fan Festival, around Qatar and beyond; the platform will be the source of all official stats and data throughout.

FIFA+ is also FIFA’s official home of highlights, with each and every match recapped within minutes of the final whistle. A version will even be available to watch in sign language.

For fans in Qatar, FIFA+ Stadium Experience will revolutionize how fans engage with the event in front of them, with live augmented-reality overlay of stats, heatmaps, insights, different camera angles, VAR replays as on TV, and much more. The all-new viewing experience is designed specifically to complement and enhance how those on the grounds celebrate and support their team.

All the experiences are underpinned by a personalized experience and rich notifications integration. Fans can register for free, choose their favorite World Cup team, and enjoy a bespoke journey through the FIFA World Cup, with news, highlights, insights and analysis relevant to them specifically. The same login is used across FIFA+ Fantasy, FIFA+ Collect, and a range of other digital FIFA features.

FIFA+ Collect, FIFA+’s official digital collectibles marketplace, will go from strength to strength during the tournament. For example, a $4.99 drop ahead of the tournament offered fans a chance to buy three World Cup highlights (a total of 30 clips are available). A mix of other highlights are available (two of them priced at $1,950 with most in the $50 range).

“FIFA+ is set to become the official companion experience for the tournament,” says Burr, “giving fans around the world a unique and personal experience and reshaping.”

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