SVG On Demand: ESPN’s Sara Gaiero on the Elevated Popularity of the WNBA

Since their “Wubble” season in 2020, the WNBA has become a league on the rise in the American sports landscape. An increase in ratings, a talent pool that seems to get better and better each season, and behind-the-scenes innovation that brings fans closer to the action, the WNBA shows no signs of stopping as we head into the new year.

At the 2022 SVG Summit, ESPN Coordinating Producer Sara Gaiero shares the highlights of the most recent WNBA season, how ratings have elevated when games are televised on ABC, the production elements that have improved storytelling of the league, and major things to look forward to in the 2023 campaign.