PFL Expands Presence in South Korea With New Multi-Year Rights Deal With IB SPORTS

The Professional Fighters League (PFL) and IB SPORTS have agreed to a multi-year rights deal to bring expanded live coverage of PFL’s events to fans in South Korea. With an expansive footprint and rapidly growing fanbase in Asia, the collaboration will bolster PFL’s delivery of premium MMA content to the region and the company aims to host an event in Seoul in the next two years.

Under the deal, IB SPORTS will broadcast each PFL League Season and PFL Challenger Series event and is one of the first global platforms to have reached an agreement to air the inaugural PFL Europe season in 2023.

“IB SPORTS is a valued partner that shares our vision and passion for advancing and growing the sport of MMA,” says PFL’s James Frewin, SVP, International. “We are pleased to expand our partnership for another two years, including over 24 live events and the inaugural season of PFL Europe, and commit to bringing a PFL event to South Korea during the term for local fans.”

“Our premium, global MMA product is unmatched when it comes to the quality and range of our live event programming and content,” says PFL CEO Peter Murray. “As we continue to expand our passionate fan base in Asia, we’re excited to have live coverage of the PFL League Season, Challenger Series and PFL Europe events showcased by our innovative partners at IB SPORTS.”

JH Kim, CEO, IB SPORTS says, “We are thrilled to extend this successful partnership through the 2023-24 season as the exclusive TV partner in Korea. PFL, the world’s top MMA content has always been the key driver content since it was launched on our sports channel. With its rapidly growing popularity in Korea, Korean fans look forward to seeing more actions of Korean fighters in upcoming seasons and attending PFL Korea event in the closest future.”