NESN and Fanduel Announce Multi-Year Media Partnership

FanDuel Group and NESN announce a multi-year sponsorship, designating FanDuel as the sportsbook partner of NESN’s Red Sox and Bruins game day coverage.

The sponsorship marries the country’s preeminent gaming destination with New England’s top-rated sports network, which is home of the Bruins and Red Sox broadcasts. The deal includes commercials, in-game sponsorship integrations, and pre-game features highlighting FanDuel, bringing the sportsbook’s odds, insights and content directly to homes of New England’s biggest sports fans.

“New England sports fans rely on NESN to deliver the best coverage and stats in our Red Sox and Bruins broadcasts,” says Sean McGrail, President & CEO at NESN. “We are excited to partner with FanDuel to bring new features and information to our telecast and our digital properties, including on NESNBets.com, equipping our fans with another level of data to inform their wagering and gaming decisions.”

“NESN is the premier destination for fans across New England to watch their teams compete and to stay up to date on the latest news surrounding their favorite players,” says Mike Raffensperger, Chief Commercial Officer of FanDuel Group. “We look forward to partnering with the team at NESN to bring a new form of entertainment to their broadcasts.”

In addition to the broadcast integrations, NESN and FanDuel will partner on NESN’s sports betting site NESNBets.com. FanDuel will have prominent placement on the site, which provides New England fans with odds, news and information to enable a second screen experience and complement the live broadcast partnership.

FanDuel’s sponsorship elements are live in NESN’s coverage of the Boston Bruins this year, and will be included in NESN’s coverage of the 2023 Red Sox season, illustrating the companies’ shared goal to create an immersive sports viewing experience, catered to the New England sports fan.

NESN and FanDuel are committed to ensuring that fans who choose to wager also have the tools and resources necessary to bet responsibly. As such, NESN and FanDuel are partners to the American Gaming Association’s (AGA) Have A Game Plan. Bet Responsibly. public service campaign to educate fans and advance responsible gaming efforts.