Live From Men’s Final Four: University of Miami’s Tessa Mortensen on Representing the 305, Writing Program History With the Women’s Team

If you live in South Florida, you already know that it’s all about The U. The ones rocking the green and orange of the Hurricanes always believed that the University of Miami would make this deep run in March Madness and qualify for the 2023 Men’s Final Four. And for those who are outside of the inner circle, the program’s social media and digital platforms are not only showcasing the fun that this team is having but are also producing tongue-in-cheek messages for the doubters.

In Houston, SVG’s Kristian Hernández caught up with the University of Miami’s Assistant Athletic Director, Digital & Brand Strategy, Tessa Mortensen, about the crew’s logistics for this weekend’s matchup, the content being created throughout the single elimination tournament, and what it’s been like to make program history alongside the women’s basketball team, who made their first-ever appearance in the Elite Eight.

To check out more content from the University of Miami men’s basketball team, visit their Twitter, Instagram, Facebook, and TikTok accounts.

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