The Famous Group Teams With Paramount Pictures for Mixed Reality Transformers Promo at Men’s Final Four

Paramount Pictures and The Famous Group designed and implemented an innovative live mixed reality TV spot that premiered in the first break of Saturdays’ CBS broadcast of the 2023 NCAA Men’s Final Four game between Florida Atlantic and San Diego State. Check it out below:

Optimus Prime and Primal rise appeared in a first-of-its-kind mixed reality activation to promote the upcoming Transformers: Rise of the Beasts film during the 2023 NCAA Men’s Final Four on CBS. Created in partnership with The Famous Group, the live TV Spot transported viewers at home to a 1990’s-era Brooklyn outdoor basketball court—alluding to the setting of the upcoming film.

Returning to the action and spectacle that have captured moviegoers around the world, Transformers: Rise of the Beasts will take audiences on a ‘90s globetrotting adventure and introduce the Maximals, Predacons, and Terrorcons to the existing battle on earth between Autobots and Decepticons. Directed by Steven Caple Jr. and starring Anthony Ramos and Dominique Fishback, the film arrives in theatres June 9, 2023.