Case Study – Quince Imaging Partners With the Philadelphia Phillies For a Projection Show on Independence Day

The Philadelphia Phillies saw the reaction received from fans following the projection show at the Las Vegas Golden Knights’ season-opener against the NHL’s Seattle Kraken in October of 2021 produced by Quince Imaging, Phillies’ Marketing Events & Special Projects Director James Trout contacted Quince in the spring to make its annual fireworks event bigger with a projection experience on the field before the fireworks at Citizens Bank Park.

Playing before a sellout crowd of 44,225 people, The Phillie Phanatic Saves the 4th featured one of the most popular mascots in sports in an action-packed adventure to save the first bat in America.

See Video the Phillie Phanatic Saves the 4th

The 10-minute production led to a 3D projection light show showcasing stirring patriotic images and celebrated local landmarks on the infield before the annual fireworks show began. The production resulted in the Phillies becoming the first MLB team to utilize projection mapping for a regular season game in tandem with the other immersive elements for a new fan experience.

SCOPE OF WORK

Quince Imaging provided a complete creative package that included design, installation, content, and production services, with an 11-person crew working at Citizens Bank Park from June 25-July 5, 2022, to put the show together. Onsite production and logistics coordination included structures, power, video equipment, and facility interfacing. The project had two main requirements: to design and sync with the lead-in video produced by the Phillies and to work directly with Pyrotechnico pyrotechnics company to tie in Quince’s final projection with the start of the fireworks show. The technology package included 12 Christie Boxer 4k30 projectors, 2 disguise vx4pro media servers, and software ranging from Cinema 4-D to Mapping Matter by disguise.

The Phillies baseball schedule was busy leading up to the event, giving the production team a limited timeline for rehearsal and set up for a large-scale project that required perfect execution. Logistics during load-in and set-up posed a challenge. They needed careful coordination to maintain stadium operations leading up to the event, with several Phillies home games taking place during this time. However, the clear storyline provided by the Phillies marketing team helped Quince Imaging utilize its technology execute the experience.

RESULTSQuince Imaging is proud to have contributed to a fan experience that honored our country and provided a shared moment for fans and their families. The Phillies’ projection mapping installation during their MLB World Series run was an addition that captured the attention of fans.

“It’s a feeling that I want to bottle up forever and never let go,” Phillies’ Video Content Manager Mike Licisyn says. “The fans were so engaged in every aspect of it. The fans were laughing and cheering, and then when the Phanatic arrived, the entire stadium erupted. It was incredible.”