SVG PLAY: Inside the Bally Sports+ Product and How It Elevates the In-Market Streaming of Live Games
Bally Sports' Chief Product Officer Michael Allen breaks down the creative and business-led choices
Story Highlights
Over the past year, in-market streaming of live games by regional sports networks has dramatically reshaped. At scale, no one has done it bigger than Bally Sports, bringing its direct-to-consumer subscription to its 19 markets nationwide.
In addition to the unprecedented access to live games, what makes the Bally Sports+ product stand out? Chief Product Officer Michael Allen joins SVG’s Chief Editor Jason Dachman to break down the creative and business-led choices that built the service into what it is today.
Watch now on SVG PLAY:
