SVG On Demand: CBS Sports’ Komal Bhukhanwala on Developing a New Graphics Package for the PGA Championship With ESPN

With the chaotic sports calendar showing no signs of stopping, networks normally focus on their own dedicated events. For unique partnerships like the PGA Tour, ESPN and CBS Sports are working together to bring an elevated product to golf fans around the country. This weekend, during the PGA Championship at Oak Hill Country Club in Pittsford, NY, the televised product is receiving a new graphics package developed by each network’s creative department.

At the 2023 SVG Sports Graphics Forum, CBS Sports’ Art Director Komal Bhukhanwala explains the teamwork between both networks to complete this new project, previews the package that will roll out for Super Bowl LVIII in Las Vegas, and details how technologies like augmented reality are changing the way these packages are put together.