SVG On Demand: University of Houston’s Grantscott Greene on School’s Move to the Big 12 Conference

Conference re-alignment continues to take shape in collegiate athletics, and the University of Houston is one of the newest schools to leave their former conference for a new one. After competing in the American Athletic Conference since 2013-14, the institution is shifting to the Big 12 at the start of the 2023-24 academic year.

At the 2023 SVG College Summit, University of Houston’s Assistant AD, Content Solutions, Grantscott Greene, discusses how this move might impact the viewership of their gameday productions and how him and his team maximize their resources to create a large-scale in-venue show.