The Famous Group and Tagboard Launch Strategic Partnership to Create the Next Reality for the Audience Experience

Tagboard’s Emmy-nominated cloud graphics workflow will now power real-time data sets into The Famous Group’s (TFG) creative visuals. The technology marriage uses a combination of foundational technologies through AWS and the Unreal Engine to craft and deliver immersive events, activations, and solutions for the most prominent brands in news, sports, and entertainment.

As the media industry continues to evolve and consolidate the sports leagues, teams, and broadcasters need better technology to push the boundaries and create innovative content at scale, without sacrificing quality or quantity of output. Tagboard and Famous Group are taking technologies and delivering them at a fraction of the cost of massive hardware systems, delivering a workflow that any producer can use, with an output that rivals a Hollywood blockbuster film. The Famous Group and Tagboard will release a completely native integration that joins their interactive technologies to bring the best audience experiences into live events across the world.

“Our team is constantly looking to create first-of-its-kind solutions for our partners that push the limits of technological capabilities,” says Jon Slusser, owner and partner of The Famous Group. “Our partnership with Tagboard presents an exciting opportunity for teams, organizations, and brands to find new ways to engage audiences and create unique experiences at their marquee events. We are delighted to work together with Tagboard to innovate and produce extraordinary experiences that make viewers feel like they’re not just watching the event – they’re a part of it.”

With Tagboard’s cloud production platform production teams gain instant access to real-time content and can publish it live on any screen – instantly. With this new integration, Tagboard’s graphics are now sent directly to a 3D output – built and customized by The Famous Group’s creative services team. The partnership arms production teams with the fastest cloud-based solution in the industry for filtering and featuring social media content and then displaying it with ease in a custom 3D environment powered by the Unreal Engine – all in a matter of seconds, with little to no hardware required.

“Complex data sets and 3D technology have existed for some time, but the user experience to combine and produce these outputs is archaic” says Nathan J Peterson, CEO of Tagboard. “we pride ourselves on removing obstacles for production teams so they can dream big and provide unforgettable experiences for their audiences. Our partnership with The Famous Group allows us to seamlessly expand our industry-leading data graphics platform into 3D outputs and pioneer new realities for the fan experience.”

The partnership introduces a native integration within each platform to create a cohesive ecosystem that allows for a seamless user experience. This lends itself to a stress-free workflow as clients operate in real-time and leverage additional features offered by each company. For The Famous Group that can include access to their Vixi Live proprietary video streaming technology, and for Tagboard that includes year-round access to their cloud production studio used by producers to power graphics on broadcast from anywhere in the world.