Tempus Ex Machina and Chelsea Football Club Debut First-Ever AI-Driven Bespoke Broadcast

Chelsea Football Club will be the first to commercially deploy the latest technology product from Tempus Ex Machina — Match View X.

MVX will launch within Chelsea FC’s Official App during their summer 2023 U.S. tour. As part of the experience, for the first time ever, users will be able to tailor their match viewing experience by turning on or off graphic overlays, statistics, play-by-play match events, and real-time player tracking, or watching instant highlights of key moments.

Tempus Ex’s MVX technology is available to any sports property for integration and provides viewers with AI-driven personalized elements including graphic overlays, match statistics, automated highlights, augmented reality (AR), real-time player tracking and more.

“By integrating our MVX technology within the Chelsea FC Official App, we are able to deliver the very first fully bespoke experience for Chelsea FC fans, providing augmented stats and interactive video creating a viewing opportunity that’s never been done before,” says Charlie Ebersol, founder and CEO, Tempus Ex Machina. “Powered by our proprietary FusionFeedTM AI, MVX will create an experience that puts fans in the driver’s seat, with complete control of how much or how little they want to add or overlay on the match broadcast.”

“Thanks to the revolutionary Tempus Ex technology, MVX will give our fans the power to create their very own personalised viewing experience, right at their fingertips,” says Chris Jurasek, Chief Executive of Chelsea FC. “We are confident that MVX will excite our fans and our partners and create an original way of getting even closer to the action. We are on a multi-year journey to innovate the fan experience at Chelsea and this is an important step in delivering on that ambition.”

The first live match featuring Tempus Ex’s MVX technology will take place on July 19, as Chelsea FC and Wrexham AFC face off at the University of North Carolina, Chapel Hill’s Kenan Memorial Stadium.