Tellyo Wins Strategic Investor for Monetization of Live Sports & Entertainment

Tellyo Acquisition announces that a US investor has acquired the majority stake in the business, replacing its previous investor and retaining its management team.

The new investors have not only secured the business but also enabled Tellyo to secure a relationship with a digital broadcast provider. This provider adds distribution, ad technology, ad sales and linear television services to the Tellyo portfolio to provide an end-to-end solution for production companies and rights owners alike.

The broadcast partnership brings exciting synergies between the two parties, providing exclusive joint services enabling Tellyo to provide global monetisation opportunities for its existing customers, media rights owners, sports clubs, entertainment venues, music festivals and broadcasters.

Tellyo has today launched an integrated end-to-end monetisation solution powered by its software products using its industry-standard SCTE 35 integration and exclusive Video AI automation.

The new investor enables Tellyo to extend its latest features within the established live production platform, providing remote GPU-powered editing powered by Adobe, full FAST playout integration, broadcast-grade CDN, consumer apps management platform and distribution to global television platforms, including Samsung TV Plus, YouTube, Amazon and Apple. Production companies, Sports teams and Entertainment rights holders can now access premium monetised broadcast services across FAST Platforms, CTV Integration, VOD distribution and cross-platform apps without paying additional suppliers.

Tellyo sees the future of Live Broadcasting as predominantly based on streaming delivery, but most cord-cutting sports solutions cannot deliver the revenues needed. Tellyo now provides revenue models for production companies and rights holders by enabling access to Connected TV and cord-cutting audiences globally, with fully sustainable monetisation. Tellyo is  providing a solution to remove unnecessary revenue share partners, and deliver high-yielding advertisers and subscribers whilst demonstrating higher earnings than traditional social media platforms such as YouTube.

As part of the acquisition, Tellyo announces the rebranding of its core services with Tellyo Pro, and Tellyo Studio, providing Cloud-based Remote live production and live clipping with video editing, respectively. The service rebrand enables a consistent roadmap for future feature rollout, with Tellyo Live being the first. Tellyo Live brings fully managed audience and monetisation tools, Connected TV distribution, private branded apps, and broadcast-grade delivery to customers immediately.

Tellyo also announces a more straightforward product SaaS billing model to provide an industry-standard managed AWS approach. All Tellyo products have considerable price advantages on their new event day and annual commitment billing depending on the number of committed events annually. Tellyo Studio will see maximum fees of $15/hour and Tellyo Pro at $30/hour based on commitments with Tellyo Live, enabling live events to earn thousands of dollars per day across multiple global audeince platforms.

Tellyo has recently delivered X Games, European Youth Olympics, Rugby league World Cup, European Games, Pulsat, Variety Magazine, SNY, Coindesk, Emmys and Ascot Racecourse, with the future diary looking with news networks, football, baseball, and motorsports globally.