IBC 2023: Harmonic Enables Best-of-Breed Ad Tech with Google and Equativ

Harmonic announced that it is expanding its targeted advertising ecosystem through strategic partnerships with ad tech platforms Google Ad Manager and Equativ. The new collaborations pave the way for an expanded best-of-breed ad tech ecosystem and enhance the landscape of video streaming monetization.

Harmonic is now an integrated streaming ecosystem partner with Google Ad Manager. This partnership enables Harmonic’s VOS360 Ad SaaS to foster a more open ecosystem for server-side ad insertion (SSAI), allowing publishers to optimize ad delivery, fill rates and demand to significantly increase revenue. Integration between Harmonic’s SSAI solution and Google Ad Manager allows for scalable access to Google Ad Manager’s monetization suite, including flexible demand types, formats, AI-driven insights and ad quality controls, resulting in a higher quality advertising and viewing experience.

“Our partnerships with Google Ad Manager and Equativ mark a significant milestone in our mission to transform video streaming monetization,” says Gil Rudge, senior vice president of video products and solutions at Harmonic. “By combining our strengths, we are poised to create a dynamic ad tech ecosystem that empowers our customers to unlock new levels of monetization.”

Partnering with supply-side platform and ad server provider Equativ enables video service providers to quickly and easily optimize revenue while maintaining control over key assets, including audience, data and content. Harmonic VOS360 Ad customers can reach international regions, including EMEA and APAC, by leveraging Equativ’s deep understanding of the complexities of targeted ad delivery in high-growth markets.

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