Disney Celebrates Its 100th Anniversary Gala With an Event Designed and Produced by the Mediapro Events Team

Disney commemorated its centenary in a unique event held at the Teatro Real in Madrid last Saturday. The show, produced by the Mediapro Events team, captivated the more than 1,700 attendees.

The “Disney 100 Gala” paid tribute to the iconic characters and moments that have become part of the lives of millions of people all across the world for the past 100 years with a live musical show all accompanied by a dreamlike staging. One of the most memorable moments of the night was the activation of pre-programmed luminous bracelets, perfectly synchronized with the show, which created a sea of lights and colors in the auditorium.

Mediapro Events managed to transfer the major audiovisual productions to the setting for the event in seamless fashion, delivering an all-round experience. Mariano Rodríguez, CEO of Mediapro Events, commented on the gala held for Disney, saying “Having the confidence of a company with the capacity to create and tell stories that live forever, and which has been doing so for over one hundred years, is no minor challenge. Producing Disney’s centennial gala has been a huge responsibility for us.”, adding “Planning to carry out this major birthday party at the Teatro Real was an immense challenge but, undoubtedly, one deserving of our greatest efforts.”

The team of professionals at Mediapro Events transferred the experience of the dream factory to a unique space, and one capable of becoming dreamlike. Marta París and Félix Gálvez, creative directors of the agency, point out that “From the very beginning there has been an inevitable emotional connection between the team itself and that of Disney. We could all identify every stage of our own lives with a particular movie, a song. Soo, with that in mind, we were compelled to deliver truly magical, and we think we managed to do just that.”