Inside the We Need To Talk Graphics Rebrand With CBS Sports’ Emilie Deutsch, Danielle Pablo

The popular studio show is celebrating its 10th season

Entering its 10th season, CBS Sports’ premiere all-women studio show, We Need To Talk, is continuing its upward trajectory with immense growth. Discussing important sports topics while also tackling important issues at the intersection of sports and current events, the show’s unique draw is their breadth of on-air talent. From commentators and reporters, including Sports Broadcasting Hall of Famer Lesley Visser, Tracy Wolfson, Andrea Kremer, Amanda Renner, Jenny Chiu, Aditi Kinkhabwala, Dana Jacobson, Jamie Erdahl, Tina Cervasio, and AJ Ross, to athletes like Summer Sanders, Dara Torres, Lisa Leslie, Swin Cash, Renee Montgomery, and Sarah Kustok, the show also includes administrators like former USTA CEO & President and former tennis player Katrina Adams and former Oakland Raiders CEO Amy Trask.

To celebrate this milestone and aim towards the show’s future, the network created a new graphics package through the assistance and creativity of illustrator Kasiq Jungwoo. For the show’s third overall graphics revamp, the artistic direction is allowing these pieces to be used in marketing and promotions for We Need To Talk as well as branding for each individual talent. Behind the scenes, key players include Senior Director, Creative, Michael DeFusco; Senior Designer, Motion Graphics, Fabien Leon; Senior Graphic Designer Jessica Sciulli; Director, On-Air Design, Lynn McCormick; Art Designer Jane Holland; and Creative Services Coordinator Gabriella Competiello.

In this interview, CBS Sports’ VP, Original Programming and Features and Coordinating Producer of We Need To Talk, Emilie Deutsch, and Senior Designer Danielle Pablo highlight the ideas and inspirations that went into the brainstorming process, break down the stylistic elements seen in the package, the technology used to create the overall design, and what it meant to be a part of this project.

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