Commonwealth Games Federation Tap Sony’s Ci Media Cloud Solution To Connect With Fans

The Commonwealth Games Federation utilizes Sony’s Ci Media Cloud Solution to seamlessly ingest and distribute digital products from event to event between themselves and their stakeholders. The content is easily uploaded and ingested automatically to allow the stakeholders, sponsors, and CGA (Commonwealth Games Association) to have instant access and utilize for their own promotional purposes.

Looking to strengthen fan engagement with the Commonwealth Games, hear from the Sarah Griffiths, Head of Digital, Commonwealth Games Federation about how the integration to Sony Ci Media Cloud created a more sustainable and accessible infrastructure. Learn how this integration has revolutionized the use of digital assets, with seamless distribution of digital products, allowing stakeholders across the world to instantly share content.