PFL Secures New Strategic Partner for Asian Markets

The Professional Fighters League (PFL) announces that it has entered a strategic partnership with Dafabet to bring content to fans in strategic markets in Asia extending across PFL events in 2023 and 2024.

As part of this partnership, Dafabet will receive access to social assets and premium footage, offering a perspective on PFL’s and its fighters’ journey in the MMA landscape. The specially curated content will be disseminated across both PFL and Dafabet’s social and digital channels, ensuring an immersive experience for fans.

“PFL is thrilled to embark on this strategic partnership with Dafabet,” says Peter Murray, PFL CEO. “Asia is one of PFL’s top growth markets, and with a leading partner like Dafabet, we aim to bring the thrilling world of MMA to an audience that has been underserved until now. This collaboration is a testament to PFL’s commitment to global expansion and engaging with diverse fan bases.”

“We’re very happy to be partnering up with PFL which is an exciting and forward-thinking MMA company,” John Cruces, Head of Sponsorships at Dafabet adds. “The sport is proving to be growing worldwide which we believe can only help us achieve mutual goals”.

PFL is the only organization in MMA with the sports-season format, where individual fighters compete in a regular season, playoffs, and championship each year. The combined roster of PFL and Bellator boasts 30% of its fighters independently world-ranked in the top 25 of their respective weight class, the same percentage as UFC. PFL has an expansive global vision for the sport and is building the “Champions League of MMA” with PFL Europe, PFL MENA, and more international leagues in development. PFL leads in technology and innovation, with its proprietary PFL SmartCage, powering fight analytics, real-time betting, AI scoring, and a next-generation viewing experience. PFL is primetime on ESPN/ESPN+ in the U.S. and is broadcast and streamed in 150 countries with 20 premium media distribution partners.