Case Study: How the New York Jets Utilize Canon Cameras, Lenses to Boost In-House Content Production

The New York Jets have two goals — winning football games and being as profitable as possible. Their in-house Performance Studio and content team helps with profitability by creating professional content on a daily basis to bring their fans into the world of football. In this video case study, learn how Canon Cinema EOS cameras and cinema lenses help the New York Jets reach the quality level of content they set out to produce.

The Jets’ content team’s use of the Canon EOS C300 Mark III, CN-E 18-80mm T4.4 COMPACT-SERVO lens, CINE-SERVO 25-250mm T2.95-3.95 EF broadcast lens, and CJ25ex7.6B IASE S to upgrade their quality level of content and bring their fans to the world of football.

With Canon, the content team is able to:

• Create content in a studio feel with a camera that perfectly operates in a small space
• Try different frame rates or different lenses that most people don’t have access to in studio or live production
• Achieve diverse looks without sacrificing their space in the studio
• Gather close/personal content of the Jets players

Learn more about the EOS C300 Mark III: https://canon.us/3SMv5cA

Learn more about Canon Cinema and Broadcast Lenses: https://canon.us/46qytwZ