Join Us and Be Inspired! Register Today for SVGW Breakfast, Dec. 11
Keynote will feature Ndidi Massay, VP, workplace culture and diversity initiatives, CBS Sports
Story Highlights
Register today for the SVGW Networking Breakfast at the SVG Summit on Monday, Dec. 11 beginning at 9 a.m. at the New York Hilton. Along with plenty of networking, there will be a keynote conversation between Ndidi Massay, VP, workplace culture and diversity initiatives, CBS Sports, and Sybil Wilkes of HBCU Bridge and YoSy Media. The conversation promises to inspire you, challenge you, and provide great ideas that will make your professional career and workplace more rewarding and fulfilling.
At CBS Sports, Ndidi Massay drives initiatives for a more diverse, equitable, and inclusive workplace. Photo: Michele Crowe/CBS
Massay drives the strategic planning, development, execution, and measurement of CBS Sports’ initiatives for a more diverse, equitable, and inclusive workplace. Among her responsibilities is developing and executing tailored strategies, programs, and experiences — diverse staffing, education, training, employee development, community engagement, social impact, diverse content — that cultivate a diverse and inclusive culture while promoting real transformation within the company. Additionally, she works closely with the Paramount Offices of Global Inclusion and Corporate Social Responsibility to align CBS Sports with Paramount Global efforts.
Massay joined CBS Sports after running her own consulting business providing diversity, equity, and inclusion (DEI) counsel, services, and training to corporate entities, national governing bodies, and collegiate athletic departments. She also served as commissioner of the New York State Athletic Commission (NYSAC), aka the New York Boxing Commission, for five years, setting and regulating policies that govern professional combat sports to ensure safe and fair play throughout the state. Before joining NYSAC, Massay helped launch the Ross Initiative in Sports for Equality (RISE), a nonprofit organization working to improve race relations throughout sports by promoting understanding, respect, and equality. Previously, she was a DEI consultant for the NFL, advising senior management on diversity and inclusion trends, best practices, and talent-engagement strategies.
Massay also spent time as a business-affairs executive for ABC News and both a business operations executive and an editorial advisor for ESPN. Earlier in her career, she specialized in sports- and entertainment-law matters as an attorney.
Currently a member of the USA Wrestling Diversity & Inclusion Committee and Big Ten Conference Equality Coalition, Massay has served on numerous boards, including the National Association of Black Journalists (NABJ) Sports Section, RISE, and Beat the Streets New York. She is also a member of the Black Entertainment and Sports Lawyers Association (BESLA) and Women in Sports and Events (WISE). She has been recognized as a Betsy Magnes by WICT graduate; game-changer by the Sports Business Journal; Top Women in Media by Cynopsis; one of the 100 most influential Black women in sports by Sports Illustrated Ell-evate; and a Big Ten Conference impact pioneer.
Massay received a BS from Northwestern University’s Medill School of Journalism, where she led the softball team to the NCAA World Series as a catcher. She was inducted into Northwestern’s Athletics Hall of Fame in 2009. In addition, she received her law degree from the University of Notre Dame School of Law, where she served as an assistant softball coach. She is admitted to practice law in New York and California.
Massay resides in New York with her husband and two sons.
