Ateme Selected for Hubei TV’s Master Control Room Resource Pool

Ateme announces that Chinese TV station Hubei TV chose Ateme’s TITAN encoding and transcoding solutions for its Master Control Room (MCR) resource pool project.

Hubei TV faces the daily challenge of managing a variety of signals from numerous studios. Ateme’s solution for the MCR resource pool project enables encoding and transcoding of 4K and HD channels into different bitrates for diverse destinations.

Beyond any-input and any-ouput flexibility, the MCR resource pool also introduces a flexible hardware allocation model, ensuring optimized functionality and cost savings for Hubei TV station. This approach allows the station to allocate licenses to different hardware resources in various locations, eliminating the need for constant server transportation, thereby reducing operational costs.

“The last few years have been tough for the broadcast industry,” says Xiao Zhang, Sales Director at Ateme. “Competition is intensifying and it’s essential to have lean operations. We are excited to support Hubei in implementing their innovative MCR resource pool, addressing the dynamic needs of the broadcast industry.”