Max To Welcome Live Cycling in the U.S. in February 2024
Max and TNT Sports, a division of Warner Bros. Discovery, announces that the most expansive roster of live cycling across Road, Mountain Bike, Track, BMX and Cyclocross will be coming to the B/R Sports Add-On on Max for U.S. subscribers in February 2024.
Live cycling coverage on Max will include more than 300 of the world’s biggest racing events, including the prestigious Giro d’Italia, all race weekends of the UCI Mountain Bike World Series, all rounds of the UCI Track Champions League, 53 women’s World Tour Pro Series broadcasts, the E3 Saxo Bank Classic, the Kuurne–Brussels–Kuurne, and more. All in, Max will be the one to watch for U.S. cycling fans, offering more live cycling event coverage throughout the year than any other streaming service.
Subscribers will also have access to “The Breakaway”, English-language pre- and post-race coverage which will harness the most immersive broadcast studio innovations to dissect the action for cycling fans.
Through its global distribution, Warner Bros. Discovery has a proud cycling heritage and is well-known for broadcasting cycling in all its forms to viewers around the world, harnessing the sport’s foremost experts including two-time Tour de France winner Alberto Contador, former World Road Race champion Philippe Gilbert, 17-year ex-pro and fan favorite Jens Voigt and 24-time Grand Tour stage winner Robbie McEwen to help better connect viewers with the sport during key events.
The move to integrate live cycling content on the B/R Sports Add-On on Max follows the closure of the GCN+ service and app on December 19, bringing more sports and entertainment content together in one place.