Pinnacle Acquires Connecticut-Based Creative Dimensions

Pinnacle announces the acquisition of Creative Dimensions. Terms of the deal were not disclosed.

Creative Dimensions’ team joins Pinnacle at a time when brands, sports leagues, networks, universities and other content owners and creators are investing in fan and consumer engagement spaces.

“Pinnacle has twenty-five-plus years experience in sports and entertainment marketing, including longtime activations at Super Bowl, MLB All-Star and a growing footprint in university esports programs,” says Brad Hogan, CEO of Pinnacle. “This move strengthens our strategic focus on helping clients activate at the intersection of marketing, culture and branded content.”

Creative Dimensions, based outside Hartford, CT, works with a veritable who’s who of top names in sports including ESPN, the Dallas Cowboys, MLB Network, YES Network, Baltimore Ravens, USGA and many others. The company has also produced installations, exhibits and trade shows for brands such as IKEA, Dairy Queen, United Technologies, US Open, PepsiCo and more.

“This is a natural evolution in Creative Dimensions’ progression of serving brands in and out of sports and entertainment,” says Joel Roy, President of Creative Dimensions, who will transition to the role of Hartford Division President at Pinnacle. “Joining Pinnacle, as their sixth location nationwide, allows our team to expand our reach from coast-to-coast and offer our clients a host of additional experiential capabilities.”

The acquisition of Creative Dimensions comes at a time of rapid growth for Pinnacle. In the last few years, client demand for new experiential ideas and capabilities has fueled organic growth and a steady beat of strategic hires and new acquisitions nationwide.

Pinnacle creates experiences for top brands around the world. Activations, exhibits, environments, and events—wherever brands have an opportunity to connect with their audience live, we’re there. Some of the clients are the biggest brands in the electronics, gaming, tech, automotive, fashion and medical industries—and Pinnacle is passionate about making them shine.