NBC Sports Next’s GolfPass Celebrates Its Fifth Anniversary With Double-Digit Year-Over-Year Membership Growth and Surpassing 100 Million Total Minutes

Co-founded by global golf superstar Rory McIlroy as a way to consume the sport of golf through technology and digital media, NBC Sports Next’s GolfPass, a membership program offering tee-time benefits and streaming video, will celebrate its 5^thanniversary on Sunday, Feb. 4, as an industry success story.

“As excited as we are about the growth we’ve achieved so far, we’re equally proud about the positive impact GolfPass has had on golfers around the world, who are eager to share their stories about this one-of-a-kind membership program,” says Amanda Norvell, Senior Vice President, DTC Services & Portfolio Marketing, NBC Sports Next. “They are playing more golf with the great benefits a membership provides, they’re getting better through top-notch video instruction, and sharing their love of the game through quality time spent with family and friends on the golf course.”

With recreational golf’s popularity at an all-time high – having surpassed 45 million participants in 2023, according to the National Golf Foundation – GolfPass is a must-have for people who love the game. GolfPass launched in 2019 with much fanfare inside and outside of golf, highlighted by a media tour that saw McIlroy promoting the new streaming and tee-time benefit service with the New York press corps and the likes of CNBC and The Tonight Show Starring Jimmy Fallon.

With the mission to help golfers play more and better golf, GolfPass has been the hub for all things golf, providing enthusiasts and athletes with golf instructional and entertainment content and exclusive resources to learn, make informed decisions on purchases, and employ member-only discounts and perks on golf rounds and gear. Members have access to an impressive, on-demand video library that includes nearly 5,000 videos ranging from top-flight golf instruction by world-class teachers to a variety of original entertainment. Also included is access to a GOLF Channel video vault, highlighted by some of the network’s most popular series like Feherty and Big Break. The number of minutes of GolfPass video streamed has increased more than 100 times since launch, totaling nearly 100 million minutes – or more than 69,000 days of binging – streamed across all platforms carrying GolfPass programming.

The upward trajectory of GolfPass has taken it from a stand-alone service to becoming a valuable content platform for millions of golfers that has captured the attention of the industry’s top streaming platforms. Peacock and Samsung added a GolfPass channel to their programming mix in 2022, with Xumo, Amazon Freevee and TCL soon to follow. Roku became the most recent addition in January 2024, with two more distribution platforms expected in the near future.

Other notable GolfPass statistics during its five years of growth include:

• • Expansion to the U.K. and Australia.
  • Double-digit membership growth each year.
  • 115 total series premieres, including 84 originals, representing more than 3,000 episodes and 40,000 minutes of entertainment, with shows like Ask Rory, The Conor Moore Show, Build a Better Game, Home Course Advantage, Better Off With Hally Leadbetter, My Daily Routine, and more.
  • 795 Daily Video Tips (1-2-minute instructional videos) produced for members, which generated 29 million video starts.
  • 1 million total golf course ratings and reviews generated.

In addition to its robust video library, GolfPass offers its members valuable discounts and perks, such as tee-time savings on GolfNow and TeeOff, discounts on golf apparel and gear, complimentary access to Peacock, NBCUniversal’s streaming service, a rewards program, and more.