Geoff Reiss, Former GM of Yahoo Sports, Named Chairman of StreamLayer

StreamLayer, has appointed Geoff Reiss, the former GM of Yahoo Sports, as the company’s new chairman. Reiss, who also served as Head of Sports at Twitter and CEO of the Professional Bowlers Association, has an extensive record of leading sports media businesses, including his role in launching ESPN.com and ESPN’s fantasy platform.

As StreamLayer experiences a surge in demand for its video monetization technology, Reiss’s timing couldn’t be more opportune.  The company’s technology is increasingly sought after for its ability to unlock new revenue sources and attract younger audiences, a necessity as the industry undergoes a difficult transition from linear TV to streaming.

StreamLayer is also planning to unveil an event-triggered, in-game advertising solution later this year, and Reiss will play a key role in its introduction to the market.

“We’re honored to have Geoff on board,” says John Ganschow, StreamLayer CEO.  “His expertise in commercialization and partnership development will be invaluable as we tap into these new opportunities and expand our global reach across the sports media sector.”

“StreamLayer is at the forefront of developing new and incredibly exciting ways for fans to engage with live sports and I couldn’t be more excited for the opportunity to help them become a fixture within the industry,” says Reiss.