Live From Super Bowl LVIII: TelevisaUnivision Is Ready To Serve Viewers in Two Countries
Spanish-language broadcaster preps for its first Super Bowl production
TelevisaUnivision is on hand for its first Super Bowl broadcast ever, delivering more than 90 hours of Super Bowl LVIII programming via two separate productions: one for Televisa in Mexico, the other for Univision, which has the U.S. Spanish-language rights to the game.
According to Miguel Angel Garcia, EVP, live events and production services, TelevisaUnivision, 180 people are working on the two productions, each with its own production facilities and on-air talent.
“We’re going to be on the air for 12 hours on Sunday,” he says. “We’re very excited. It has been a lot of work, but we want to offer the Super Bowl experience and everything that is happening around the game in Spanish.”
Televisa, which broadcasts NFL games all season in Mexico, will rely on the international feed and produce its show out of NEP M-15 production truck. Univision, which broadcasts only the Super Bowl, has its own production trailer onsite and will be tied into the CBS feed rather than the international feed.
“We have two different formats,” Garcia notes. “Televisa will follow the international commercial segments, and Univision will follow the CBS commercial segments. All the areas of the company had to come together, but it’s challenging having two different productions. Even though we share the same language culturally, they are different audiences.”
Univision and Televisa have separate presentation studios (Univision at Allegiant Stadium, Televisa at Caesars Palace) as well as broadcast-booth positions, sideline reporters, and presentation studios. “We combine resources during the week,” says Garcia. “When game day comes, we split our production.
“Our partners here are NEP for the trucks and PPI for staff,” he continues. “The Super Bowl is so well-produced by CBS and on the international feed [that] we just present the Super Bowl to our audiences and focus on our content and the play-by-play team.”