PFL To Sign Multi-Year Media Rights and Broadcast Agreements Across Europe and Asia
Story Highlights
The Professional Fighters League (PFL) has agreed a multi-year partnership with TV Nova, a leading media company in central Europe, to serve as the exclusive PFL media partner in the Czech Republic and Slovakia throughout 2024-2025 as well as U-NEXT, the leading Japanese video streaming platform, to become the home of PFL and Bellator in the country.
Under the deal, all PFL Global Regular Season, PFL Europe, and PFL MENA event coverage as well as archival content will air exclusively in Japan on U-NEXT, and on TV Nova in the Czech Republic and Slovakia. Additionally, the streaming video platform will continue to broadcast live Bellator event coverage, beginning with the first-ever Bellator Champions Series event in Belfast, Northern Ireland on March 22.
“The Professional Fighters League is excited to announce our partnership with TV Nova and bring the best MMA action to fans in the Czech Republic and Slovakia,” says PFL SVP of international, James Frewin. “As the PFL continues to ascend as a global MMA leader, we are proud to serve fans across these regions with must-see action from our world-class fighters. A core component of our global expansion strategy is to partner with leading media platforms in key territories around the world, and we couldn’t be more excited about this multi-year agreement with U-NEXT to bring the best in MMA to fans in Japan.”
CEO, U-NEXT Tenshin Tsutsumi says, “We are delighted to announce our strategic partnership with the Professional Fighters League, the world’s most premiere mixed martial arts organization. Beginning with PFL Champions vs. Bellator Champions, U-NEXT will continue to deliver the greatest MMA content to Japanese fans and look forward to solidifying our position as the premiere destination for mixed martial arts.”
PFL is the only organization in MMA with the sports-season format, where individual fighters compete in a regular season, playoffs and championship each year. The combined roster of PFL and Bellator boasts 30% of its fighters independently world-ranked in the top 25 of their respective weight class, the same percentage as UFC. It also leads in technology and innovation, with its proprietary PFL SmartCage, powering fight analytics, real-time betting, AI scoring and a next-generation viewing experience. PFL is primetime on ESPN/ESPN+ in the U.S. and is broadcast and streamed in 150 countries with 20 premium media distribution partners.
