Backlight To Host Webinar: How Pro Sports Organizations Are Leveling Up Their Media Management
Story Highlights
Sports teams and leagues generate massive amounts of video in an industry where speed, discoverability and content rights are critical. How are the market leaders managing their assets across storages and working teams? Join Backlight in their webinar to cover these topics and more.
During this virtual roundtable discussion, Backlight and our guests will be discussing this matter, along with a number of other challenges facing pro sports organizations, including:
- Exploring new revenue generation avenues
- Reaching new audiences while retaining existing fan base
- Growing content production in volume and in variety (especially short form)
- Unified access to media content
- Improving digital distribution workflow.
Speakers:
Jeremy Strootman – Director, Channel Sales – Backlight (Host)
Charles Gilbert – Manager, Digital Assets – Atlanta Hawks (Panelist)
Addison Zettas – Director, Business Development – IMT Global (Panelist)
Jeff Fortune – Director, Post Production Services – LPGA
To register for this event, click HERE.
