NAB 2024: Zixi Showcases Technology Driving Broadcaster Profitability
Zixi announces the exhibition of live streaming features at NAB 2024, in booth W1401 beginning Sunday, April 14th and running through Wednesday, April 17th. During the event, Zixi will present a diverse range of product updates and demonstrate live video delivery performance, scalability and cost performance on the Zixi Enabled Network, the industry’s largest ecosystem for live video over IP.
In the current environment of organizational cost-cutting amid the push for global corporate profitability enabling organizations to achieve more with fewer resources, Zixi will highlight its latest advancements including:
- High-Performance Networking, leveraging DPDK to achieve remarkable throughput efficiency improvements while utilizing only a fraction of processing power. This allows a Zixi Broadcaster to deliver 3x the amount of Zixi traffic versus previous versions and as a result the associated costs of compute is reduced by two-thirds. Open-source alternatives require 3x the compute and therefore 9x the compute/costs versus Zixi using High Performance networking
- Dynamic Latency for the optimization of live IP video based on real-time network conditions. High value streaming applications require as real-time, ultra-low latency as possible. Unique to Zixi, Dynamic Latency automatically finds the lowest possible latency based on network conditions, where streams can still be delivered reliably, and adjusts the latency as network conditions change
- Error Concealment replaces video frames containing errors with skip frames while keeping audio in sync, overcoming situations where unrecoverable packet loss on input streams corrupts video frames. Error Concealment improves the downstream decoding and playback of video streams for customers deploying IRDs when there has been upstream packet loss creating some errors in the video stream content
- Timeline Normalization repairs timelines in the transport stream introduced by upstream encoding and processing, helping sensitive to timeline issue IRDs, dramatically improving stream ingest. Timeline Normalization improves downstream decoding and playback of video streams for broadcasters when there has been upstream packet loss creating some errors in the video stream timelines or timelines are not clean due to the video ingested being legacy protocols
- Required by Zixi’s broadcasters of 1M live events in 2023, Smooth Live Midroll Insertion makes it possible to insert an advertisement or a fixed length slate or blackout directly into the live stream output, making it simple for the customer to insert ads or promos in the cloud into a live event video stream when they do not need the full capabilities of, and inherent complexity of, production switching/editing or ad insertion software
- Dynamic HTML Overlays will be showcased, making the transition to the cloud seamless without the need for additional on-premises hardware for these processes. Dynamic HTML Overlays makes it easy for broadcasters to overlay graphics, such a scoreboards or news tickers, to a live video stream in the cloud when they do not need the full capabilities, cost or complexity of production switching and editing software
Zixi continues to innovate with AI, ML and advanced analytics and will demonstrate the ability to track telemetry metadata across the life of the live stream journey even as video leaves and comes back to the SDVP. Coupled with Intelligent Data Platform (IDP) capabilities including Auto Incidents utilizing Multi-Object-Correlation-Analysis (MOCA), this not only strengthens Zixi’s ability to quickly perform root cause analysis (RCA) for the quick resolution of issues in minutes, but also to optimize workflows by replacing weak segments of the distribution with different networks or by replacing blind segments of the distribution with Zixi optimized delivery.