NAB 2024: Ultra HD Forum to Showcase Sustainable Ultra HD Solutions
Sustainable solutions will be showcased and discussed by the Ultra HD Forum at NAB 2024 through a series of demonstrations and discussions on technologies that reduce energy requirements and improve technical efficiency without compromising performance or the visual experience.
“Sustainability has emerged as a key area of focus for Ultra HD Forum members and the industry at large over the past few years,” says Ian Nock, chair of the Forum’s Interop Working Group who oversees the NAB demos.
“But even we have been surprised with the innovation and sophistication demonstrated by the sustainable solutions showcased at this year’s NAB conference. Our mission is to ensure that the use of sustainable Ultra HD technologies are deployed while still improving effective quality video service delivery,” he adds.
Seven technology demonstrations of technologies that improve sustainability without compromising quality will be available during NAB 2024 at Booth W4007, including:
Hyper-Converged HDR Single Master Workflow Production: A sophisticated update from our IBC presentation, demonstrating the latest trends in HDR workflow efficiency. This demo has been realized through the collaboration of Ross Video, InterDigital with Advanced HDR by Technicolor solutions, and LGE.
Energy Efficient Enhanced Media Streaming: A partnership between ATEME, InterDigital, and Advanced HDR by Technicolor showcases:
- The strategic insertion of metadata into video content enhances delivery and viewer experience.
- Luminance adjustments tailored to reduce energy usage without sacrificing image quality.
Next-Generation Codecs and Energy Efficiency: Brightcove and Fairmile West present the necessity of hardware decoding for HEVC and VVC-encoded content’s energy efficiency.
Pixel Value Reduction in HDR Content: InterDigital’s AI-powered innovation, an HDR-adapted version of our SDR demo from IBC ’23, significantly reduces screen energy consumption with minimal impact on visual quality.
Viewing Condition Impacts on Display Energy Consumption: An updated exhibit from InterDigital and CTOIC illustrating the influence of ambient lighting on modern TV energy usage.
Display Policy Decisions and Energy Impact: Fairmile West demonstrates the tangible power consumption differences when devices convert SDR content to HDR, reflecting real-world usage.
A partner demo from Greening of Streaming will illustrate a workflow for capturing energy measurements from mass audiences.