MLB 2024: The Famous Group, Miami Marlins Team Up for AI-Powered Intro for All 2024 Home Games

Major League Baseball clubs spend the offseason and Spring Training to create engaging and attention-grabbing content with their players, but the Miami Marlins took it one step further. Recruiting the help of The Famous Group, the NL East franchise is leveraging the assistance of artificial intelligence (AI) for an impressive team intro that will be played on the main videoboard during all home games at LoanDepot Park in 2024.

With its debut during the Marlins’ first game vs. the Pittsburgh Pirates at 4:10 p.m. ET on Thursday, March 28, this AI-generated game opener will be the first made by The Famous Group for a sports & entertainment partner. The one-minute-long creative piece pays tribute to the diverse culture and neighborhoods that make up the greater city of Miami, including South Beach, Wynwood, Little Havana, and more. To pull this off, multiple Marlins players were photographed by The Famous Group and the images were processed in an Ai-machine learning platform. These players include starting pitcher Jesus Luzardo, outfielder Jazz Chisholm Jr., two-time batting champion Luis Arraez, and third baseman Jake Burger.

In total, this collaboration marks the third consecutive year that The Famous Group and Miami Marlins have partnered for an original in-venue activation.