NHL’s Chris Foster on Curating Content for Digital and Social on Busy Game Days

Foster spoke at the SVG Digital Engagement Forum last month

With so many digital and social platforms to feed, it’s a logistical challenge for major sports leagues to produce, distribute, and personalize content.

At the 2024 SVG Digital Engagement Forum, we spoke with Chris Foster, VP, digital business development, NHL, to break down his team’s strategy for getting the most out of its vast library of video.