NAB 2024: AIR Announces Support for Sony Cameras

Advanced Image Robotics (AIR), creators of the AIR Onesmart gimbal and the world’s first cloud-native remote production video capture platform, announce support for select Sony digital cinema cameras and mirrorless still cameras.

Supported cameras include the Sony FX3 full frame digital cinema camera, Sony Alpha 1, and Sony A9 III.

To fit larger form factors, AIR created the AIR One X, a wide-body version of the award-winning AIR One. Users benefit from AIR’s fully remote PTZ capabilities, self-leveling head, small footprint, and plug-and-play networking. They will also benefit from Sony camera control protocols integrated into the AIR iOS app, and support for a wide range of Sony lenses up to 300mm in length.

“We are thrilled to finally announce support for Sony cameras,” says AIR CEO Kevin McClave. “Our user base has been asking for the superior imaging quality Sony brings, and now they can have it along with the AIR platform’s ease-of-use, flexibility, and cost-reducing cloud production technology.”

Support for Sony cameras was developed in cooperation with Sony’s Pro AV team in Yokohama and the Associated Press for use in remote image capture. AIR One X debuted at a major track and field event in Budapest, August 2023, causing a noticeable stir in the lineup. AIR One X was also seen in the grid at UFC 295 and UFC 296, remotely capturing incredible images of the action. AIR One X will be in wide use at additional major sports events this year in Phoenix, London and Paris.

The AIR One X with Sony FX3 will be on display at AIR’s NAB Show booth W3921EE, and available for order for Q3 2024 delivery. Pricing starts at $9,995, inclusive of AIR One X robot, travel case, control iPad, power supply, zoom motor, mounting gear, and 3 months of AIRcloud service. AIR plans to offer a time-limited NAB Show discount for preorders.