Barstool Sports’ Brian Fitzsimmons on Churning Out Produced, Unscripted Content To Drive Engagement

Fitzsimmons spoke at the first SVG Digital Engagement Forum in March

Catering to the younger demographic, Barstool Sports has found a formula for success on social media platforms as well as its own dedicated digital spaces. Whether in the studio at their NYC office or on the road at major sporting events, viewers are seeing various forms of entertainment on a daily basis.

At the 2024 SVG Digital Engagement Forum, Barstool Sports’ Director, Licensing and Business Development, Brian Fitzsimmons outlined their balance between pre-planned and spontaneous content, how they feed off of the creativity of their numerous creators, how their understanding of data and metrics is fine-tuning their digital approach, and how they’re tapping into the uniqueness of their company to create more engagement.