Live From NCAA Men’s Final Four: Purdue’s Andrew Bay, “Don’t Be The Gap in the History Book”

Creative director shares why properly archiving content is his chief responsibility

While social engagement and giving Purdue men’s basketball fans and alumni unique access to the program’s first Final Four appearance in more than forty years is critical, it’s also crucial for videographers and the Boilermakers’ creative team to properly archive this historic postseason run.

At the 2024 NCAA Men’s Basketball Final Four in Glendale, we spoke with Andrew Bay, Associate Director of Creative Services – Video for Purdue University Athletics to ask how his team is planning to properly capture and tell the story of this team, what advice he would give to other creatives, and why it’s important to lean into one’s strengths at this time of the season.