Live From NAB Show 2024: AWS' Julie Souza on the Maturation of Live Sports Production in the Cloud

Entrenched as an industry giant, Amazon Web Services (AWS) is taking NAB Show 2024 by storm with its live cloud-powered production workflows (recently implemented end-to-end by the NHL, while also flexing its muscles in the world of artificial intelligence with more than 30 generative artificial intelligence (AI) demonstrations across its West Hall booth.

Julie Souza, Global Head of Sports for AWS spoke with SVG about the unique learnings garnered from its sports partners in cloud production, what excites her about the potential of AI, and what’s most hoping to get out of this year’s big trade show.