DAZN Expands Broadcast Rights with Women’s National Football Conference

DAZN Group is extending broadcasting rights to the Women’s National Football Conference (WNFC), a semi-pro Women’s American football league here in the U.S.

The new deal expands DAZN’s coverage to air two WNFC tackle games per week, as well as all women’s flag games for free globally over the next five seasons. That builds on a partnership that saw DAZN broadcast a game a week of tackle football in the 2023 season. WNFC’s flag football league makes its debut this year.

This new five-year deal runs from 2024-2028.

“Football is for all. We are thrilled DAZN is as committed to accelerating access and equity for women’s football as we are,” says Odessa Jenkins, CEO of the WNFC. “In partnership with DAZN, we have experienced unprecedented international reach, and look to continue bringing new levels of accessibility and awareness to the women’s game by offering games free and continuing to drive the movement forward.”

“With women’s sport ratings reaching new heights, DAZN is expanding its coverage beyond its existing portfolio of premium women’s soccer rights which includes global UEFA Women’s Champions League rights,” says Esmeralda Negron, Co-CEO Women’s Sport for DAZN. “The WNFC is a perfect addition given the popularity of tackle football and the emergence of women’s flag football as an Olympic sport in 2028.”

All DAZN coverage of the WNFC will sit in DAZN’s Freemium environment, making it available to all fans globally at no cost. This follows the company’s move in January to create a dedicated free women’s sport vertical to build a larger and more engaged global audience. As such, fans of American Football will also have access to a portfolio of other free content including the UEFA Women’s Champion’s League, Liga F and the Google-Pixel Frauen Bundesliga alongside a wide range of content, services and products available to registered users at no cost. 

“This deal represents an integrated rightsholder and broadcaster relationship where the WNFC and DAZN are collaborating across our respective distribution, marketing and commercial assets to accelerate audience growth and commercial value,” says Hannah Brown, Co-CEO Women’s Sport for DAZN. “We can’t wait to get going.”

The WNFC season kicked off last weekend and come playoff time, DAZN will broadcast two WNFC tackle playoffs, two WNFC flag tournaments, and the WNFC Championship Weekend.