Sony and Panasonic working together on 8K TV technology

Technologynewsextra.com reports that as Japan starts preparing for the upcoming Olympics to be held in Tokyo in 2020, two major TV manufacturers of the country gear up to upgrade the entertainment technology. Sony and Panasonic are on their way to make an alliance with Japan Broadcasting Corporation (NHK) to uplift the current video standard in the industry to 8K resolution.

Recently, Japanese television manufacturers are losing their market share in around the globe due to stiff competition. South Korean brands like Samsung and LG and some Chinese companies like the LeTv are gradually taking over the television market. This phenomenon is motivating the Japanese brands to unite and face the rivals with unmatchable technology.

Sony and Panasonic working on 8K technology

Sony and Panasonic are planning to work together to bring the futuristic 8K technology in the market way before their competitors. They have set a target to make the technology available in the market before the 2020 Olympics, which is scheduled to be held in Japan.

In fact, from both business and technical perspective, the Japanese companies have a strategic advantage to capture the television market around the world. This opportunity is only because of the upcoming Olympics Games. Well, let me explain it to you.

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