Tuesday, March 13:
3:00 – 3:30 p.m.: Registration
3:30 – 5:00 p.m.: Mercedes-Benz Stadium Tour
5:00 – 6:00 p.m.: Opening Night Reception
Wednesday, March 14:
8:00 – 9:00 a.m.: Registration and Breakfast
9:00 – 9:30 a.m.: Inside Mercedes-Benz Stadium with the Atlanta Falcons
Mercedes-Benz Stadium opened prior to the 2017 NFL season with one of the most unique and eye-catching videoboards in all of sports. Now, with one season in the books, AMB Sports and Entertainment – the video production team that supports both the Atlanta Falcons and Atlanta FC – share what they’ve learned in Year 1 and how they plan to further enhance the fan experience in Year 2 and beyond.
9:30 – 10:15 a.m.: IP Production in Sports Venues: What You Need to Know
Over the past few years, IP-based technology has steadily grown in popularity in video-production workflows and, with the recent publishing of the SMPTE 2110 ST standard, is expected to explode in the near future. What does this mean for your game-day production? Will IP technologies streamline your workflows, enable you to produce your show more efficiently, and make your fan experience better? Industry leaders share what they’ve learned in the field and answer your most pressing questions.
10:15 – 10:30 a.m.: Case Study
10:30 – 11:15 a.m.: Making the Most of Your Team’s Big Moments Across All Platforms
An unlikely playoff appearance. A long-awaited world championship. A 10-year anniversary of a famous play. A favorite player’s number retired. When it comes to storylines in sports, the possibilities and opportunities are seemingly endless. But how do you catalyze your fan base around key moments and keep the momentum going all season long? Hear how teams have treated their franchises’ biggest moments through the use of social media, digital platforms, in-venue presentations, and much more, and the tools they’re using to make it possible.
11:15 – 11:30 a.m.: Networking Break
11:30 a.m. – 12:00 p.m.: Technology and Design Considerations in Non-Traditional Video Displays
As sports venues look to push the boundaries of video display design, manufacturers and systems integrators must figure out how to turn concept into reality. What considerations must be made with regards to display format; pixel density; location; and production tools like cameras, lenses, and switchers to make the most of non-traditional displays? Leaders involved in building some of the industry’s most unique displays and the production systems to support them discuss the process of creating – and powering – a board that’s truly one of a kind.
12:00 – 12:30 p.m.: Video Tools to Help You Crack the Creativity Code for Displays of All Sizes
Videoboards – both traditional and non-traditional – would be nothing without captivating video content tailor-made to fit the canvas. Game-day production personnel and graphics operators charged with programming in-venue video displays share their approach to creating a dynamic video presentation on a wide variety of shapes that are rarely, if ever, 16:9, and discuss the graphics gear, video processors, and replay servers they rely on to make it happen.
Scott Cunningham, Atlanta Braves, VP, Fan Experience
Michael Sullivan, Auburn University, Director of Video Services, Live Operations
12:30 – 1:30 p.m.: Networking Lunch
1:30 – 2:00 p.m.: The Latest in Venue Signal Transmission and Distribution
As sports venues invest in video display technology and the top tools to capture content, so too must they invest in the infrastructure to get video signals from Point A to Point B and beyond. Hear from the technology vendors who are leading the charge in signal distribution, both within the stadium and from the truck dock out to the broadcast center.
Scott Nardelli, Bexel ESS, VP and GM
2:00 – 2:15 p.m.: Case Study
2:15 – 3:00 p.m.: Beyond the Bowl: When Control Rooms Become Broadcast Centers
Increasingly, the in-venue control room must serve the video needs of far more than the in-venue displays. Whether it’s a college that becomes responsible for an ESPN3 production, a videoboard producer that must broadcast a preseason game for linear TV, or a videoboard operator that must drive digital platforms, both the capabilities of control rooms and the skills of those working in them continue to evolve. Industry leaders on the control-room front lines discuss the technology that’s making it happen and the comms required to keep everyone on in the loop.
Mike Bilbow, University of Georgia, Assistant Athletic Director, Digital and Production