Turner to produce PGA Tour.com
The PGA TOUR and Turner
Sports New Media, a division of Time Warner, announced the signing of a
multi-year Internet and Mobile agreement.
Turner Sports New Media will partner with the PGA TOUR to produce and sell
PGATOUR.com, the official site of the
PGATOUR.com is the number one site in golf, leading other sites in key user
metrics, including number of fans, times spent per fan and consumption per fan.
PGATOUR.com leads coverage of the tournament competition of PGA TOUR players
and of other facets of golf with a strong combination of exclusive assets,
including exclusive live scoring, exclusive use of ShotLink distance data,
including Emmy Award winning TOURCast coverage; exclusive audio and video
coverage, highlights, unparalleled “access” and much more.
“We are excited about the future of the New Media business, and especially
with our new partnership with Turner Sports New Media,”said Ed Moorhouse,
Co-Chief Operating Officer of the PGA TOUR. “With the coming of the
FedExCup in 2007, truly a new era in golf, thetiming is perfect to partner with
Turner, a leader in the digital media space and to increase investment in our
New Media offerings, beginning with PGATOUR.com. We look forward to even
more innovation, compelling coverage and entertainment value on these
“Golf lends itself perfectly to the New Media platforms as there is a
great deal, over 30 hours worth, of competition each week that fans want to
know about,” said David Levy, president of Turner Sports.
“The Internet and mobile
platforms are the best way to deliver this additional information to fans in
their offices, homes or on the go. In addition, our new alliance with the PGA
TOUR speaks volumes about
the reputation that Turner Sports New Media has established in the marketplace.
From production to sales to technology, Turner Sports has a reputation of
maximizing opportunities and building league
“We couldn’t be more pleased to partner with Turner Sports New Media in
this venture,” said Paul Johnson, Vice President of PGATOUR New Media.
“Turner brings world-class digital media capabilities, and has shown it can partner successfully with leagues to create compelling fan
experiences and businesses. The partnership positions the TOUR and Turner to
take the fan experience to the next level in the golf new media landscape.”
Turner Sports New Media also handles PGA.com. This venture is structured
to unlock the synergies between the properties and create an even stronger,
more dominant position for each in the golf newmedia landscape.
In addition to the above, Turner will provide promotion across its family of
media brands to support and grow the venture and the TOUR will continue to
promote via PGATOUR.com via its various promotional assets.
The PGA TOUR and Turner Sports New Media are planning enhancements to PGATOUR.com,
including the depth of coverage and the fan experience. These will be announced
in more detail closer to the 2007 season launch.